Privacy Policy

  1. Introduction

This privacy policy (the “Privacy Policy”) governs your (“You/Your“) use of (the “Lane Ag“) and sets out how the proprietors of Lane Ag (“We/Us/Our“) will handle Your personally identifiable information.

The Privacy Policy forms part of the Terms of Service contract between You and Us. The Privacy Policy is additional to the Terms of Service. It shall not derogate in any way from the Terms of Service.

All capitalized words and phrases not defined in the Privacy Policy shall have the same meaning as they do in the Terms of Service.

By accessing, visiting, or using Lane Ag, You agree with and consent to Our collection, use, and disclosure of Your Personal Information (as that term is defined below) as set out in this Privacy Policy.

  1. Personal Information

Personal Information” means information about an identifiable individual, including name, phone number, home address, social insurance number, gender, and certain financial information (including but not limited to credit card information).

Personal information does not include information that would allow one to contact an individual at a place of business (e.g. one’s position or title, business address, and/or business phone number).

  1. Privacy Legislation

We comply with privacy legislation regulating the retention, use and disclosure of personal information by private sector organizations (the “Privacy Legislation”). We will only collect, use, and/or disclose Personal Information in a manner that does not contravene Privacy Legislation or this Privacy Policy.

  1. Privacy Officer

We have appointed a Privacy Officer (as per the requirements of the Privacy Legislation). The Privacy Officer is responsible for compliance with the Privacy Legislation and Privacy Policy. The Privacy Officer may be contacted by email: [email protected]

  1. Collection and Use of Personal and Aggregate Information

If and when you visit Lane Ag, We may log certain elements of Your Personal Information (including IP address) and other information, such as pages viewed, the time and date of access, Your search and navigation preferences, and clicking habits.

We may also track certain aggregate information that cannot be traced to an indentifiable individual (“Aggregate Information”), such as:

  • the total number of visitors to Lane Ag,
  • the number of visitors to each page, and
  • the type of browser used to access Lane Ag.

We may analyze the Aggregate Information, but the Aggregate Information will not contain any Personal Information.

We may also use Personal Information and Aggregate Information to improve visitors’ experiences on Lane Ag (through certain customizations). We may analyze Personal Information and Aggregate Information to learn more about how You access the site and customize advertisements and other content You view when accessing Lane Ag. We may also use Personal Information and Aggregate Information to test changes to Lane Ag and improve its functionality.

  1. Sharing of Personal Information

Except as set out in this Privacy Policy, We will not share Personal Information with any third-parties.

We may provide Personal Information and Aggregate Information, including the number of visitors to Lane Ag and time of access to Lane Ag, to third-parties (including vendors, service agencies, and advertisers) whom We engage to assist Us with Lane Ag’s Services.

We also reserve the right to disclose Personal Information and Your communications on Lane Ag when required by law or when We deem it appropriate to provide such information to law enforcement authorities.

We may also transfer your Personal Information to a successor entity upon a merger, consolidation or other corporate reorganization in which We participate or to a purchaser of all or substantially all Our assets.

  1. Links to Third-Party Websites

Lane Ag provides links to external, third-party websites which We do not control (“Third-Party Websites“). The links are not an endorsement of the Third-Party Websites and We are not responsible for the content of Third-Party Websites.

You acknowledge that We are merely providing the links as a convenience.

The Third-Party Websites may have their own terms of use and privacy policies. If so, Your use of the Third-Party Websites is subject to those terms of use and privacy policies. .

If and when You link from Lane Ag to a Third-Party Website, We may share some information with the Third-Party Website. Generally, this information is not Personal Information, but it may include information about Your use of Lane Ag, the location from where You accessed Lane Ag, where and how You linked to the Third-Party Website and the date and time at which You linked to the Third-Party Website.

Lane Ag may earn revenue by way of referral fees when visitors on Lane Ag link to a Third-Party Website.

  1. Cookies and Widgets

We may employ text files dubbed “cookies” to improve visitors’ experience on and use of Lane Ag. (A cookie is a piece of data stored on Your hard drive containing information about Your access to Lane Ag. Cookies allow Lane Ag to track visitors’ preferences.)

Generally, cookies do not permit identification of Personal Information. But it may be possible to disable Lane Ag’s use of cookies via Your browser settings, nonetheless.

Lane Ag may also employ software “widgets.” These widgets may collect information about Your browsing habits in order to provide better access to Lane Ag content. Widgets may be embedded on Lane Ag and collect information provided by visitors which is disclosed to third-parties. Our advertisers may place such widgets in Your internet browser or use web beacons to collect information about users. Such advertisers may commercially exploit any information provided by users as they wish, subject to applicable laws and regulations. The use of said information is not covered by this Privacy Policy as We do not control how advertisers will use the information.

  1. Marketers

We may employ third-party marketing providers (“Marketers”) to help Us contact visitors by providing broadcast email services. If You choose to receive such emails, We may share Your name and email address so the Marketers can provide those services. Marketers may not use Personal Information for promotional purposes. Any such broadcast emails You receive shall have a clear opt-out or unsubscribe option.

  1. Security Measures

We may employ security measures (including internal procedures and software, and hardware solutions) designed to protect Personal Information from loss, unauthorized access, disclosure, alteration, and destruction. We are committed to ensuring Your Personal Information is protected and will do so through the use of industry-standard security measures, including Secure Socket Layer (SSL) technology

However, the changing and evolving nature of Our business may require Us to house servers and other systems outside of North America and the European Union. Personal Information stored on such systems may be subject to different privacy legislation. This privacy legislation may offer different levels of protection than that in North America and Europe.

You consent to the transfer of Your Personal Information to such foreign jurisdictions and acknowledge the level of protection Your Personal Information is afforded may be impacted thereby.

  1. Age Restrictions

Lane Ag is not intended for individuals under the age of 18. The materials provided on Lane Ag and Lane Ag’s Services are not targeted at individuals under the age of 18.

By using Lane Ag, You confirm that You are above the age of 18 and above the age of majority in the jurisdiction where you reside. If You are under the age of 18 or under the age of majority in Your jurisdiction, You agree to stop using Lane Ag immediately.

  1. Updates and Amendments to the Privacy Policy

We may update and amend this Privacy Policy from time to time. Before any updates or amendments are effective, notice of such updates/amendments will be posted prominently on Lane Ag for at least thirty (30) days.

If you continue to use Lane Ag and/or Lane Ag’s Services after updates/amendments take effect, You agree to abide by the updated/amended Privacy Policy.

If You do not agree to be bound by the updated/amended Privacy Policy, You must cease using Lane Ag immediately.